Jefferson Brand Identity

Jefferson is a hypothetical state where the average person or family can experience excitement everyday. Whether climbing Mt. Shasta, listening to live performances, browsing Native American antique stores, bird watching, or getting inspired by art in the Capitol Arts Gallery, fun is never far away.

With that said, the Jefferson brand embodies the small-town community feel, as well as  adventurism to attract visitors in making Jefferson their home.


Jefferson State Logo

Jefferson State Logo

Jefferson State Logo


Brand Guidelines

A guide on the usage of the Jefferson State Brand


The Summit
A Jefferson statewide magazine that promotes events going on in art galleries, parks, colleges, and more.


Jefferson Visitor Center

The visitor center would introduce the natural, adventurous, small-town community feel to visitors of the state. Complete with a photo gallery exhibit, diner, and wildlife exhibit, visitors will receive an outstanding first impression of the state.


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