The IUPUI National Mentoring Symposium is a one-day conference where college-student mentors come together for personal and professional development. As a graphic designer under the Division of Undergraduate Education at IUPUI, I implemented a new branding system for this year’s conference.
The new branding system consists of a logo that amplifies the pre-determined theme of “Let Go of My Ego,” portraying the selflessness and caring nature of mentors.
The logo was then applied to a T-shirt for the event. Realizing that the T-shirt has been a pivotal part of the experience every year—mentors cannot receive shirts until the end of the conference—I created a borderless, contemporary design that would appeal to college students.