Internship Series: NXG Website ~ Schematic Design

Nexgeneracers ~ Website Design:
Schematic Design

The next step I took for the Nexgeneracer’s website redesign was prototype sketching and wireframe creation. I set aside time to experiment with how to arrange all necessary content. Rod and I discussed the NXG’s audience in the context of what they would expect from a website. In all, we stressed clarity and strategic placement of important links and information.

What I thought could differentiate the website from the other motorsports sites was possibly adding unique graphics that reflect each NXG program: NXG Experience, the Lucas Oil NXG Motorsports Academy, and the NXG Grand Prix.

Another thought Rod and I considered was giving more emphasis to the go-karts the kids would learn to drive on the website. From seeing how authentic the equipment is, this might attract the kids to the program.

NXG website wireframes

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One thought on “Internship Series: NXG Website ~ Schematic Design

  1. Briana, thanks for your post. Good sketching and wire framing. Hope Aaron’s class was helpful for this. What a great strategic was to think about the “customer” and how they might be looking the website. A hard but necessary take is seeing something from the perspective of your audience—the audience that is not you. I’ll look forward to seeing the sites development.

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