Nexgeneracers ~ Website Design:
The next step I took for the Nexgeneracer’s website redesign was prototype sketching and wireframe creation. I set aside time to experiment with how to arrange all necessary content. Rod and I discussed the NXG’s audience in the context of what they would expect from a website. In all, we stressed clarity and strategic placement of important links and information.
What I thought could differentiate the website from the other motorsports sites was possibly adding unique graphics that reflect each NXG program: NXG Experience, the Lucas Oil NXG Motorsports Academy, and the NXG Grand Prix.
Another thought Rod and I considered was giving more emphasis to the go-karts the kids would learn to drive on the website. From seeing how authentic the equipment is, this might attract the kids to the program.